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Powerful insight for building successful campaigns

Solutions

We find social influencers and map their audiences using unique computational methods and multiple data sources.

Do you want to reach new audiences or launch a new product and need influental advocates for your brand?

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Do you want to reach the right audience for your brand? Do you want to add value to the relationships with your present customers?

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Do you want to know who are the most relevant influental people for your company and what are they talking about regarding your brand, products or important topics?

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Influencer Network Analysis

Brand
Audience Segmentation

Influencer Targeting

Influencer Targeting

Influencer Targeting helps you  pinpoint the right influencers and match them with your brand and its audience.  Properly selected influencers carry your campaign message effectively and build trust on your brand within the target audience.

Every brand has their own audience and every audience has their opinion leaders in different aspects of life. Influencer marketing in the social media has become one of the most powerful ways of marketing. However, according to recent studies, half of the marketers struggle with finding the right influencers.

Our solution is based on list of more than 10 000 Finnish social media influencers ranging from fashion and food bloggers to musicians and celebrities, politicians and experts. We help you to optimize your marketing campaigns for better results with fewer investments.

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Brand Audience Segmentation

Brand Audience Segmentation segments your audience and uncovers what issues motivates and what content drives audience members. Tailor your brand messages to specific groups, identify new latent customer groups and get ideas for new content. All the while ensuring that your messages are not driving your core audience away.

Brands have potential to reach vast audiences in social media through their own marketing and communication efforts. However, audiences need to be active in order to be valuable for the brand. Serving one’s social media audience with relevant and targeted content for activating followers is time-consuming business.

Our solution is based on the social data mining and segmentation analysis that help to identify different audience clusters and their behaviors.

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Influencer Network Analysis

Influencer Network Analysis reveals the influential actors, their social connections, and the topics that people are talking about. Tailoring marketing messages, contacting right opinion leaders and providing relevant information to right social groups has never been easier.

Social media is full of discussions on different topics. Each discussion has their own social groups and influencers. Understanding who these people are, what are their mutual relationships and which topics drive them is essential when planning marketing activities and strategies. However, going through millions of tweets and posts is hardly an option.

Our solution is based on social network analysis and computational topic modelling methods. We mine billions of hits of social data for making social interactions and networks visible.

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Companies need influencers to carry their message and build their brand in different audiences.

 

We are a team of social scientists and data nerds. We have worked with social data giving insights for marketing and PR professionals. Now we have discovered the way to answer the most pressing questions in campaign management.

Influencer insights are vital in reaching new audiences and markets, launching new products and outlets, participating in conversations or just keeping up to date with what people are talking about. We help companies achieve this by providing actionable insights for their marketing, advertising, brand promotion, and PR purposes.

About us

For companies it is imperative to match the right influencers with right audiences.

 

Save resources and time and get better results. Companies need to understand the specific needs and behaviors of their audiences in order to decide which influencers are the best fit for the specific audiences. We help you make the match.

We transform social data into actionable insights.

 

Social media provides a rich pool of information on social behaviors and discussion topics. We use the most advanced computational methods and social data mining techniques to add value to marketing.

 

Contact us

Email or Call us

petro.poutanen@optifluence.com

+358 40 767 1631

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